I founded Werdist as a writer, for writers, because right now, we all have a huge opportunity to find new readers – the self-published undiscovered writers, and the career bestsellers who are working on their magnum opus.
Whether you’re a fiction writer, or a nonfiction writer, a poet, or an expert who hates writing, people are looking for writing to help them understand what’s going on in the world. Always.
And here’s an interesting trend to keep in mind:
First off, I’m not a data scientist. I’m not a bestselling author. My career started at a literary agency that built websites in WordPress. I’m not a coder, but I can launch a decent site. While building that skillset I learned about about how to find meaningful trends for authors, which translated into meaningful writing for their websites.
The above trend is something I would keep in mind though. Specifically: the line for distance learning, which is the one with the sudden sharp increase. That’s a huge deal for the economy but also specifically for authors.
It’s kind of like a giant market opened up. Is anything fundamentally new happening? Not really… it’s distance learning. We’ve learned on-site for almost all of recorded history. But the more time you spend doing a new activity in the digital ecosystem the more likely you are to adopt it for related activities… or more simply – if you’re spending all that time in a digital learning ecosystem, you’re probably more likely to buy books.
Not sure this is anything too grand of an observation – but it needs to be explicitly stated, so I’ll say it again: the more time you spend on a digital device doing ONE MORE thing, the more likely you are to read books on something like Kindle.
As an author I self-published a novel that didn’t sell very well, but it started to help me get small wins in the press including a cool podcast interview and a book reading at South By Southwest. And I’m willing to bet some of the next great innovators will choose the route that I chose of self-publishing.
But I made a mistake in my efforts. I didn’t approach the reader’s market by pitching journals. Not nearly enough. So, if you’re thinking about writing something, I would encourage you to browse the journals I’ve listed on this site. The journals are where you’ll find the best launchpad for your platform. They’re where you’ll find the most eager readers.
Back to the trend: Kindle fluctuates. Reading fluctuates pretty regularly. But look at distance learning. We are at the beginning of a societal change that will define the next couple decades. Even when the quarantine inevitably ends, people will examine more closely the tradeoffs of on-site learning v. distance learning and how to best adopt these things.
And another note on that because I’m sure some “thought leader” out there is going to predict the end of schools… No, no, no. Bullshit. Bullshit. Bullshit. Humanity craves society. It is what enables us to have tools like WordPress, or the iPhone, or whatever cool thing emerges. It’s because collectively and socially the innovators got to work. We may change the way we do specific things, but we are probably not going to retreat to our domiciles once we start to break that curve.
Regardless, this is a meaningful trend. Whether you are a fiction writer, like myself, or a nonfiction writer with an expertise in renewable energy, the trend for distance learning means the more perspectives we have out there the faster we can deliver meaningful innovation.
And on a smaller scale, I’m going to bet the shift leads to more opportunities to sell books via Kindle. I’m not sure how to articulate this best, but here’s my guess: the more time we spend “learning” on our computers, the more people will be open to buying new books.
So get writing and take a look around the Werdist catalogue to see what kind of journals are out there. Because journals are the most fundamental channel for devoted readers who are already out there and they’re probably looking for something to read right now.
Will (The worst writer in the Werdist network).